In this sample spreadsheet, we have additional categories for family performances and special sales. ![]() For example, some emails are focused on selling tickets to regular customers or marketing free tickets targeted toward families, while other campaigns go to annual members, volunteers, donors, or members of the press. We created the master spreadsheet above to keep track of all of the campaigns our nonprofit client sends each year, with each campaign type assigned to a different sheet tab. To give you an idea of what this tool looks like, view a sample email analytics tracking spreadsheet we created for one of our own clients. However, while you may know you have access to these analytics, how often do you look at them and make decisions based on them? To make this task even simpler, we recommend creating a spreadsheet to track all of the campaigns you send and make side-by-side comparisons of their performance. Luckily, nearly all email service providers (ESPs) automatically apply their own kind of analytics tracking of these metrics, making the analysis process much easier for you. ![]() In fact, put simply, if you’re not taking the time to stop and review your data, you may as well be sending a physical mailing. The content of your emails communicates a story to your subscribers - and the behavior metrics of your subscribers communicates an important story back to you.īeing able to track their open and click rates is one of the huge benefits of email marketing.
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